Posts Tagged ‘AFRICAN CULTURE’

MODERN AFRICAN WOMEN PREPARE FOR MARRIAGE IN ThE TRADITiONAL CALABAR FATTENING ROOM On AFRICAN REALITY TV! -FROM THE PUNCH NEWSPAPER,NIGERIA

April 20, 2013

Modern babes in fattening room

2013-04-17 00:15:03

In a fresh and ambitious re-enactment of the Efik pre-marriage tradition, Fattening Room, six ladies drawn from different parts of Africa land in seclusion, writes AKEEM LASISI

 At a time many people fear that the country’s many cultural practices are on the extinction plane, Fattening Room, a major bridal practice of the Efik People of Cross River, appears to have got a new lease of life. It will soon become a spectacle to be watched on the screen, through the acts of six modern ladies who have just experienced it.

The producer, EbonyLife, which has come up with some powerful reality shows in recent times, describes  Fattening Room as an authentic experience set in the historically significant city of Calabar, also home to the famous Calabar Cultural Festival.

“The Fattening Room is unique to the Efik culture of Nigeria and is practised when young women enter a house of seclusion to learn everything a woman needs to know about running an honourable home, raising children that are as good as gold and managing to keep her husband happy and at home,” the company’s Director of Reality Programmes, Pamela Ofoegbu, notes.

The organisation believes that the time has come to discover the inner chambers of tradition that have always been reserved for women only, when six young ladies from across Africa enter the Fattening Room for the very first time.

She adds, “The ladies start the series in the strict Efik tradition and journey towards modern invention while always honouring their African roots.  It has been an incredible journey back to time as we celebrate our rich African heritage on a beautiful trado-modern backdrop. Our ladies from Botswana, South Africa, Zambia, Nigeria, Ghana and Kenya emerged from the Fattening Room with a better appreciation of the Efik culture and tradition and also of themselves as strong African women full of value and worth.”

Just ‘escaping’ from the room are Roselyn Ashkar, a fashion model and journalist from Ghana; Sally Berold, an adventurer and freelance experiential marketing specialist from South Africa; Stephanie Unachukwu, a Nigerian designer and Patricia Kihoto, a singer, actress and radio personality from Kenya.

Others are Thsepo Maphanyanye,  a publicity and public relations executive from Botswana,  and Limpo Funjika, a business development manager and aspiring TV presenter from Zambia.

While the Series Producer at EbonyLife, founded by Mo Abudu,  Priscilia Nzimiro, says producing the Fattening Room has been a wonderful and enlightening experience,  with Content Director, Kenneth Gyang, lauding the treat as being engaging, the cast generally say the experience has been revealing.

Says Tshepo, “Participating in the fattening room has certainly been a surge of all kinds of emotions but best of all it has been without a doubt an incredible journey of discovery and a once in a lifetime opportunity of exposure to such a rich culture experienced alongside an amazing circle of young women from nations across Africa.Certainly one of my best experiences.”

For Limpo, it has provided her an opportunity to learn; and for Patricia, it has been a lot of fun although she concedes she has learnt a lot, even about herself.

Also says Stephanie, “I have had the opportunity to learn new skills in the short amount of time I’ve been here and look forward to the rest of the show and what it holds.”

Abudu congratulates all the participants and salutes the crew for the feat at producing Fattening Room. She notes, “It is a true testimony of ‘If you can think it, you can do it.’ As a team, during one of our strategy sessions about a year ago inTinapa, we wanted to develop and produce a reality show that showcased the rich culture of Calabar that is now home to EbonyLife TV and we thought what better way to do that, than the Efik tradition of The Fattening Room! And with the genius minds of the EbonyLifeTV team at work, we gave it a treatment that will simply wow everyone when it airs! We simply took an old Efik culture and gave it a modern twist. “

“BLACKS ARE IN FACT THE TRUE JEWS OF THE BIBLE PART I “-YOUTUBE VIDEO

June 17, 2009

Blacks are in fact the true jews of the bible watch ! part 1

WOFEYAC:UPDATE ON THE WORLD FESTIVAL ON YORUBA ARTS AND CULTURE AT WOFEYAC.ORG!

August 26, 2008

from wofeyac.org

WOFEYAC: Objectives
Objectives

i. Promote, preserve and protect Yoruba culture and its people

ii. Offer a credible platform for Yoruba cultural revitalization

iii. Use the platform for positive economic, social, cultural and historical advancement of Yoruba as a people

iv. Serve as a good means of projecting the creativity, rich spiritual and cultural artistry of Yoruba nation

v. Inculcate in our youths the core values of the Yorubas and the concept of Omoluabi through culture to make them better citizens of the world.

Programmes
Introduction
The Festival of Yoruba Arts and Culture, seeks to bring to the fore, the rich cultural heritage of the Yoruba all over the world. From the South west Nigeria to the rich agrarian hinterlands of Kwara, Kogi, Edo & Delta State as far as, Ghana, Benin Republic, Brazil and even the United State of America, Europe and other continents of the world, the Yoruba nation has a culture which needs to be revisited and revive.

2.0 THE OBJECTIVE OF THE FESTIVAL

— To organise a programme that will ensure we remain a people
– To showcase the artistic and cultural values of the Yoruba nation
— To re-awaken in the consciousness of the people and the ethics embedded in the culture of the people.
— To preserve our culture and arts for the on coming generations

2.1 VERY IMPORTANT NOTE
– The Festival has no fetish inclination
– It is purely entertainment
– It involves no sacrifices of any idol
– It is only meant to re-awaken our artistic and cultural values
– It has no religious tendency

3.0 ACTION PLAN

– Pre event
– Event
– Post Event

3.1 PRE EVENT
3.1.1 Stakeholders forum
This is a forum where the agenda for the festival and the activities of the same is unveiled and other issues discussed. At the end of the meeting, a communiqué will be issued

The meeting will form the basis for follow-up activities in keeping the forth coming festival in the minds of the enlightened segments of society through the print & electronic media.

The group of Stakeholders includes:
Royal Fathers, South-West States Governors Dignitaries, Media Community, Commissioners for Culture and Tourism, Information and Youth and Sports, Ministers for Information, Culture & Tourism, Professionals and Institutes of Arts and Culture/ Tourism, Academia, Leaders of various Yoruba socio-cultural groups.

These groups have been selected into various categories such as:
Life Patron,
Grand Patron
Patron
Life Advisers
Advisers
Special Ambassador
Ambassador
Special Partners

3.1.2 Stakeholders’ Dinner
A found Raising Activity
The essence of this is to raise funds for the festival. This will complement sponsorship drive within selected Public & Private sector organizations.

3.2 THE EVENT
A three day extravaganza of the Yoruba culture & heritage, exhibited at street level, out door and indoor venues in a selected city within South West, Nigeria.

3.2.1 CHOICE OF FESTIVAL VENUE:
– Availability of appropriate venues for street level, indoor & outdoor activities
– Availability of hotels, motels & guest houses capable of accommodating anticipated local & foreign guests.
– Availability of hostels capable of serving as camps for invited performing troupes.
– Availability of good road and accessible road

3.2.2 PROGRAMME OF EVENTS
3.2.2.1 Street exhibition of Arts and Culture
A 3 – day exhibition of arts/crafts, trades, professions, vocations, food, music, agriculture etc in about two or three streets in the host town. This is to afford the entire citizenry of the host town get a feel of the festival at street level.

– Each road will accommodate specific items for exhibition
– Efforts will be made to provide literature for each exhibited item/activity
– Opportunity for food/drink vendors especially of traditional Yoruba meals to sell to visitors.
– Each road will equally play host to various traditional musical group who will provide all –day entertainment.
– Each road will also play host to selected masquerades to add colour to the street level festival.

The Streetl activities offer various opportunities such as:
Branding
Merchandising
Direct Sales activities

3.2.2.2 Opening Ceremony
The festival will be flagged off with funfare

3.2.2.3 States Performance
The three days have been designated for all the participating states in the South west and those in the Diaspora.
The performance will include music, poems, masquerades, dancing, dressing and other performances of special interest.
This will form the basis for the daily activities at the festival grounds.

DAY ONE:
Immediately after the opening ceremony, the first three states and their troupes begin their performances.

Day Two
Performances by three other State & their troupes:

Day Three
Performances by troupes from Yoruba in the Diaspora including Kwara, Kogi, Edo, Delta, Benin Republic, Ghana, Brazil, Cuba, Europe, the United State and other continents.

3.2.2.4 SPECIAL RECEPTION
The Host Governor & The Paramount Ruler will receive the visiting Governors & leading traditional rulers of the performing states each day.

This colourful display of royalty will afford us an opportunity to showcase our Royal Fathers as the centre of our modern culture.

It will equally provide the platform for governors from other state to catch the excitement of the festival thereby preparing themselves in the hosting of subsequent editions.

3.2.3 FESTIVAL GROUND OPPORTUNITIES
The festival grounds provides the following opportunities
Branding/merchandising
Establishment of out door viewing/entertainment centres
Direct sales activities

3.2.4 INDOOR ACTIVITIES

This will include:
Nights of Yoruba Poetry
Grand Finale
Night of musical entertainment

3.2.4.1 Nights of Yoruba Poetry/Drama
– Literary events spiced with rich traditional music in an inviting atmosphere.
– Invited guests will be treated to reading of rich Yoruba literature, e.g. Drama, Alamo, Ewi, Itan, Aroba, Aalo, Arofo, Ijala, Rara, Ekun Iyawo etc.
– This activity portends full/part sponsorship by various groups in the public/private sector.

3.2.4.2 The Grand Finale
This event will serve as an opportunity to felicitate with all Stakeholders for a successful hosting of the World Yoruba Festival 2008.

Dignitaries from the public & private sectors – the sponsors and representatives of the participating States & communities will be feted by the host governor.

Leading Yoruba World Class Musicians will be on the band stand supported by other artistes.

4.0 SPONSORSHIP
Government support
Media partnerships
Brand/corporate support
Service partnerships

4.1 EVENTS SPONSORSHIP
These will include, but not limited to the following:
Stadium Rental
Street Branding/Sponsorship
Cultural centre Rental
Sponsorship of the Culture Gala Night/Closing Ceremony
Poetry/Artistes Night
Transportation, accommodation and welfare support for the State Contingents.
Police command and other security agents for security of lives and properties.
Payment for services at the outdoor/indoor venue e.g. P.A System, Big screens.
Coverage & Broad cast on TV/Radio Stations.
Other entertainments by Artistes/Musicians
To mention but few

4.2 SPONSORSHIP CATEGORIES/CLASSIFICATION
Platinum Sponsor – Full payment for all sponsor able items
Gold Sponsors – A maximum of two sponsors who together pick up the bill for the entire festival
Silver Sponsor;s) – A maximum of four sponsors who take up full sponsorship of the event
Partners –Brands/service that pick up specific items on our sponsorship bouquet.

4.3 MEDIA PARTNERSHIP
Festival partnership will be sought from:
Electronics Media
– Television
– Radio

Print Media
– Newspapers
– Magazines

4.4 SERVICE PARTNERSHIP
Also, support of the following service providers and festival partners will be solicited:
Banking partner
Airline partner

5.0 CONCLUSION
Contributions are expected from all our Stakeholders as a tree does not make a forest.

The festival is our collective responsibility and its success is a joy to all of us and a pride to our great nation – The Yorubaland, Nigeria and Africa in general.

Oodua a gbe wa o!

LATEST NEWS:ACCORDING TO THE NATION NEWSPAPER,WED. AUGUST 13,2008 THE FESTIVAL WILL BEGIN IN NOV. AND LAST FOR 6 MONTHS WITH A MONTH IN EACH YORUBA STATE. OSUN,ONDO,LAGOS,OGUN,EKITI,KWARA!

WORLD FESTIVAL OF YORUBA ARTS AND CULTURE

Preamble

The Yoruba is the largest contiguous group in Africa. South Western Nigeria, which is the economic nerve Centre of Nigeria and home to media, has the largest concentration of the Yorubas in Nigeria .

The World Festival of Yoruba Arts and Culture is conceived and designed to showcase the rich cultural content of the Yorubas, their socio-cultural artistry, tradition, heritage and other historical dynamics of the Yoruba people as a nation.

The event, which may appear sectional and exclusive, was meant to sensitize other nation and nationalities to mobilize and take advantage of what arts and culture has on offer to strengthen bond of friendship, global peace and harmony. It ultimately aims to serves as a bridge-building mechanism for all Yorubas in the African continent and the Diaspora.

Objectives
i. Promote, preserve and protect Yoruba culture and its people.

ii. Offer a credible platform for Yoruba cultural revitalization.

iii. Use the platform for positive economic, social, cultural and historical advancement of Yoruba as a people.

iv. Serve as a good means of projecting the creativity, rich spiritual and cultural artistry of Yoruba nation.

v. Inculcate in our youths the core values of the Yorubas and the concept of Omoluabi through culture to make them better citizens of the world

Programme Content
It will feature exhibitions, performances, convention of all Yoruba traditional rulers at home and abroad, world Yoruba leaders’ conference, street level artificial markets, packaged tours, regatta and a platform for individual and corporate investment opportunities. It will have a children’s village for drama sketches, story telling and traditional games.

Target Participants
There are about four categories of participants namely:

i. Nigerian participants from States with people of Yoruba extraction ( Lagos , Ogun, Oyo, Ondo, Ekiti, Osun, Edo, Kwara, Delta, Kogi and Niger States )

ii. People of Yoruba extraction from Brazil , Cuba , USA , Trinidad and Tobago , Canada , Republic of Benin , Togo , Cote D’Ivoire , Sierra Leone and so on. These countries are to stage performances at the festival

iii. Foreign tourists who may wish to savour the glamour, fun and taste the rich cultural heritage of the Yorubas

iv. Corporate and individual bodies who may wish to buy into the festival to showcase their services

Hosting
Lagos and Ogun states are being considered to co-host the Festival being the first of its kind and in view of the facilities required for a befitting outing. This consideration would not however preclude these two states from competing with other States with people of Yoruba extraction for the hosting right of the next festival in two years time.

Expected Outcomes

Among others, the Festival promises to:

i. Serve as an avenue for cultural renaissance

ii. Serve as unification platform

iii. Harness the economic, moral and cultural potentials of the Yorubas

iv. Offer direct economic gains/values to the people and corporate citizens

v. Promote investment opportunities

vi. Project and boost tourism potentials of the Nigerian nation

vii. Serve as avenue to promote global peace and harmony

Benefits to Sponsors

Government

i. It will have direct bearing to the host communities in view of the grassroots content

ii. It is also a most effective mass mobilization strategy

iii. It offers tremendous opportunities to project tourism potentials of the various localities, creativity of local participants and economic opportunities of your state

iv. It offers an informal interactive platform for would-be investors and potential stakeholders in your state’s economy.

Corporate
i. It will give the organization the benefit of reaching out to a broad and very captive audience and potential customers

ii. Tremendous branding opportunities

iii. It is a one-stop international market place

iv. In view of the international involvement in this festival, organizations will invariably enjoy the best of media publicity

v. Broadening of market outreach

vi. Organization’s logo will be included in our promotional materials including our website, programme of events banners, posters and souvenirs

vii. It will undoubtedly offer organizations a most potent means of fulfilling corporate social responsibility to a critical mass of the people

Conclusion
It is against the aforementioned that we seek your collaboration; participation and sponsorship to enable us achieve the outlined objectives.

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UPDATE: MARCH 10,2009
FROM the Guardian Newspaper,Nigeria

Organisers shift Yoruba arts festival

RECENT political developments in Ekiti and Ondo states have led to the postponement of the finals of the World Festival of Yoruba Arts and Culture (WOFEYAC) to the last quarter of this year.

The train of the festival, which opened in Ile-Ife, Osun State last November, should have moved to Ondo and Ekiti states before arriving in Ogun and Lagos states for the finals, but for the leadership changes in Ekiti and Ondo.

The Planning Co-ordinator of the festival, Mrs. Banke Akinlaja, said in a statement yesterday that the dates of the finals were shifted to allow calm return to the political terrain in the South-West.

“This festival is a programme that will continue years after years and we have to ensure that the foundation is well laid. Even if it takes us three years to get there, the task must be to get it right and have a programme that all Yoruba in the world will be proud of.”

Akinlaja said some of the programmes of the festival would continue from April where events promoting Yoruba culture and heritage would be taken round all the South-West states before the finals in the last quarter of the year.


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